How to Measure Real ROI from Your TikTok Ads (Beyond Just Views)

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2025-11-18 07:50:34 -

One of the biggest challenges for any marketing channel is proving its value. A campaign that gets 500,000 views might look great in a report, but if it did not generate a single sale, it was a failure. These are "vanity metrics." To truly understand your campaign's performance, you must move beyond views and likes and focus on the business metrics that actually matter. Measuring your Return on...

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